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Visual Pollution and the Impact
on the Tourism in Villa de Leyva.
Julián David López Gutiérrez
lopezjuli889@gmail.com
Languages Department,
Dulce Corazon de Maria School
Villa de Leyva, Boyaca
Abstract
This article conducted in Villa de Leyva, Boyacá, Colombia; expose the
problems generated by visual pollution, mainly generated by political
campaigns and their relationship with tourism, the main economic
source of the municipality, by affecting the colonial architecture, main
tourist attraction, national heritage, in fact.
Through a survey sought to investigate their opinion regarding the use
of political advertising to the knowledge of tourism entrepreneurs in
Villa de Leyva regarding visual pollution and its social and health
effects; on the other hand, through educational workshops and feedback,
established certain bases regarding what visual pollution is, finding as a
result, a notorious nonconformity with the permissiveness of the law
regarding political advertising and a broad general knowledge, not
expected, regarding what this type of pollution is and how to avoid it.
Keywords: Villa De Leyva, Visual Pollution, Economy, Tourism, Health
Resumen
Este artículo realizado en Villa de Leyva, Boyacá, Colombia, muestra la
problemática generada por la contaminación visual, principalmente la
generada por campañas políticas y su relación con el turismo la principal
fuente económica del municipio, al afectar la arquitectura colonial
principal atractivo turístico, patrimonio nacional, de hecho.
A través de encuesta se buscó indagar la opinión respecto al uso de la
publicidad política hasta qué conocimientos tienen los empresarios del
turismo en villa de Leyva respecto lo que es la contaminación visual y
los efectos sociales y sanitarios; por otro lado, mediante talleres
pedagógicos y de retroalimentación, se estableció ciertas bases frente a
lo que a grandes rasgos es contaminación visual, hallando como
resultado, una notoria inconformidad por lo permisiva que es la ley
frente a la publicidad política y un amplio conocimiento general, no
esperado, respecto a lo que es este tipo de contaminación y cómo
evitarlo.
Introduction
Every four years in this country start a campaign process to the political
charges, in this case for the congress and senate of 2022, these political
applicants have many tools to convince the people and with that, win
more votes, an example of this is the banners, flyers, murals, etc. around
the houses and buildings of different cities, towns, ways of our country.
Following this argument and already knowing the meaning of the status
of history this status could protect the architecture avoiding the
advertising. Already knowing this case, and the problems that get with
the approval of this kind of political marketing, why every four years the
interests of some powerful subjects’ premium over the common benefit,
that common benefit is focus in helping the merchants of tourism.
Materials and Methods
It was a qualitative approach. The research was applied with ten
participants related with tourism activities, from restaurant workers to
extreme sports agencies with a range of age between 18 to 44 years, a
broad range.
The instruments used in this investigation were open surveys, with
questions focused on their works, the relation of the visual pollution with
it and the knowledge with respect to what is visual pollution into others
questions.
The first workshop was composed of eight questions regarding visual
pollution and basic concepts of laws, political marketing principally, the
second activity was an interactive flyer with basic information about the
visual pollution in general and the affectation to the health when
someone is exposed for a lot of time. The third workshop was a series of
eight questions with the focus to inquire for a relation into environmental
pollution and visual pollution, also to identify the principal elements that
pollute visually, according to the participants. The fourth workshop was
an activity to check how the participants identify the visual pollution and
the criteria that a space has to be free of visual pollution, the fifth
activity, the last, was a workshop of eight questions to feedback the
learned with the past workshops and start to establish some opinions in
common and conclude.